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General Information

First Name

Paul
Last Name

Briggs
Username

cecilhick
Search Engine Visibility

Yes

Biography

Biography

Most self-taught analysts learn GA4 by breaking things first and fixing them later. That approach burns months of reporting. Instead, go to learn web analytics and read the entry on “Event-scoped dimensions vs user-scoped dimensions” once. You will immediately see why your custom channel groupings disappeared last week and how to build a data layer that survives product updates.

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